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In the ever-complex world of retail media, success or failure is no longer solely focused on ad revenue—these days the name of the game is long-term impact. That was the message shared by Art ...

Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users exposed to ads versus those who were not. This helps you understand whether ...

If you’re playing buzzword bingo, your card’s about to fill up, because this article covers automated incrementality testing, causal measurement and full-funnel media-mix modeling (MMM). On Tuesday, ...

Google is expanding access to incrementality testing, rolling out major updates designed to help advertisers of all sizes measure the true, causal impact of their ads — what’s driving results and what ...

BOISE, Idaho--(BUSINESS WIRE)-- Albertsons Media Collective™, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced in-store incrementality measurement that delivers true ...

Programmatic attribution always comes with a push and pull dynamic. There are the methodologies and theories embraced by advertisers and ad tech vendors. And then there’s how those theories are put to ...

Recast, an incrementality measurement and forecasting company, has made statistical experimentation accessible to all advertisers and marketers. The launch of “GeoLift by Recast” on Tuesday provides a ...

I may live in a marketing-measurement bubble, but if you’re a brand — especially a consumer brand — you’ve likely felt the itch: “‘Maybe we should think more seriously about incrementality.” The good ...

Albertsons Media Collective, the retail media arm for Albertsons Companies, announced in-store incrementality measurement that delivers true causal insights into how in-store media drives incremental ...