Pringles is running a Super Bowl ad targeted at Gen-Z that is simultaneously designed to build excitement around the brand while capitalizing on the brand's history.

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Twix recently released a humorous ad promoting its twin-fingered chocolate sweet treat, but some stuffy viewers failed to see the funny side. As a result, the playful ad was swiftly banned by the ...

Hey, remember that Yeah, well, forget them both. And forget all the other humorous ads Kia has created in the past, because the Korean automaker is getting serious with its advertising. Seriously. Kia ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Tech company Astronomer took Gwyneth Paltrow on for their new video, days after their former CEO Andy Byron and HR executive Kristin Cabot were caught in an embrace on a viral kiss cam at Coldplay’s ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

For most mortals, doing three consecutive back handsprings is difficult. Doing them in a sports jacket and slacks is even harder. And doing them on a tile floor of an automobile dealership while a ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...

PHILADELPHIA – If you thought Jason Kelce would disappear into retirement from the NFL quietly, you’re wrong. Fans of the Olympics recently saw Kelce and his wife, Kylie Kelce, cheering on Team USA at ...