Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

Social media algorithms driven by AI shape far more than what appears on our screens, including how we think, feel, and ...

One minute, you’re watching a video about travel, and suddenly, your feed is filled with flight deals and hotel recommendations. It’s not magic, it’s the algorithm at work. From what you scroll, click ...

But the real question is: connected to what? Parker Woodroof, Ph.D., a social media expert and associate professor of marketing at the Collat School of Business at the University of Alabama at ...

Co-authored by Nigel Bairstow, Ph.D., and Jeremy Neofytos, Research Assistant Over the last seven years, the customer experience on social media has shifted dramatically, moving away from the early ...

When X's engineering team published the code that powers the platform's "for you" algorithm last month, Elon Musk said the ...

How do the algorithms that populate our social media feeds actually work? In a piece for Time Magazine excerpted from his recent book Robin Hood Math, Noah Giansiracusa sheds light on the algorithms ...