If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

Developing brand guidelines is a well-known fundamental. But how do they translate to video content? Simon Baker, business development director at ITN Productions, offers eight tips on how to create ...

Companies including OpenAI and TikTok have signed up to a new set of guidelines designed to help them be more transparent around generative AI. A group of 10 companies, including OpenAI, TikTok, Adobe ...

The media landscape has changed. As brands respond to customers’ ever increasing demand for engaging video content, many are forgetting the basics of marketing – to ensure they constantly build on ...