However, there is a secret in plain sight that we have used at my agency for years—one that remains remarkably immune to the ...

WebFX reports that AI can enhance social media strategies through automation, targeted ads, and customer engagement, boosting efficiency and ROI.

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

But the real question is: connected to what? Parker Woodroof, Ph.D., a social media expert and associate professor of marketing at the Collat School of Business at the University of Alabama at ...

A nonfiction examination of how social media conversations, misinformation, and algorithms contribute to political ...

Social media algorithms keep seniors scrolling through outrage instead of family updates, increasing isolation despite promises of digital connection.

Most of us spend a lot of time on social media. Scrolling when we wake up. Scrolling again just before bed. And at some point, almost everyone asks the same question. Why doesn’t my feed feel anything ...