We all take language for granted, yet we rely upon it throughout our lives in order to perform a range of functions. Imagine how you would accomplish all the things you might do, even in a single day, ...
In their classic 1998 textbook on cognitive neuroscience, Michael Gazzaniga, Richard Ivry, and George Mangun made a sobering observation: there was no clear mapping between how we process language and ...
Wharton School professor Jonah Berger has spent years studying how simple word choices we make at work, in business, and in personal life, can result in failure. His research shows that there are easy ...
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