Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude? LLM optimization is taking ...
It's more capable than you might realize, but tapering expectations is key ...
I’ve straddled both the brand marketing and SEO industries for the past decade now. That dynamic has made it particularly interesting to watch how the concept of brand alignment has seeped into the ...