Utilized by 97% of news sites, Google Analytics is the most popular tool to track analytics. Used alone, however, it doesn’t show how readers engage with a website. Newsrooms can improve their ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

The ability to mine large amounts of data to study how users act offers long-reaching business benefits and risk reduction opportunities. You’re shopping for a car. You visit a manufacturer’s website ...

To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. Google Analytics is shifting from tracking conversions to using ...

A comprehensive guide that helps you understand user behavior on the website and how can you improve engagement using cohort analysis and behavior analysis. A typical consumer now owns an average of 3 ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...