It might surprise you to learn that the blogger I most identify with, in terms of what I hope to achieve with my blog, is Ta-Nehisi Coates of The Atlantic. His politics certainly aren’t mine, and his ...

Content marketing is hard work. Anyone who thinks it isn’t, probably hasn’t done it. But what’s hard about it varies with your particular responsibility or emphasis. If you’re in placements and ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why ...