Calling all American Girl fans! The brand has relaunched its original historical dolls in honor of its 40th anniversary.

For $30 you can get a tiny historical doll for your kid—or yourself.

American Girl dolls have informed and inspired generations. USA TODAY's team is sharing their own memories in honor of the brand's recent relaunch.

Add Yahoo as a preferred source to see more of our stories on Google. NEW YORK - The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls ...

Mattel is reissuing the classic designs of 8 characters for American Girl's 40th anniversary. But the real question isn't ...

The dolls each come with a book sharing more insight into the character's story and place in history ...

American Girl turns 40 this year, but the company’s core collection of historical dolls has just inspired a new line of modernized dolls that feel entirely 2026-coded. While American Girls’ historical ...

Mattel’s American Girl doll brand is celebrating its 40th anniversary by bringing back its Historical Characters line of ...

American Girl dolls were the center of my elementary school life. I remember owning two, both the ‘make your own’ dolls. I named them both after Francis Hogden Burnett’s characters: Emily, after the ...

Bratz just got a lot more fetch. On Wednesday, the toy company revealed its collaboration with Paramount, announcing the debut of four new limited-edition “Mean Girls” dolls in honor of the film’s ...

It would be impossible (and embarrassing) for me to calculate the thousands of dollars I have given to the American Girl company in the past 11 years, since my older daughter received her first doll ...