American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...
A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.
NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...
Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.
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