In our previous columns, we outlined the need to deploy a balanced portfolio of programs across the marketing funnel and explored some specific top-funnel strategies. In this column, we examine what ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

“Captora's Top of Funnel Platform has been strategic for Acquia. Captora's Paid Search application has changed the way we think about our search campaigns. Using Captora has improved landing page ...

There’s no question that automated marketing systems are delivering results for brands. Implemented well, prospects receive persona-specific content dripped to them in reasonable intervals. If the ...

Last month, we gave an introduction to the Marketing Funnel and discussed how marketers need a balanced mix of programs beyond email and search to effectively reach prospects wherever they may be ...