Unlike other beauty trends, eyebrow threading wasn't tailor-made for social media (though eyebrow threading videos do have an ASMR-like quality). It's a salon treatment to remove extra hairs above and ...

When Reema Khan and her husband Mosin Mohammad launched their threading business in Chicago in 2003, the ancient hair-removal technique was little known to most Americans. An alternative to hot-waxing ...

Every two weeks Elnaz Sajadieh books an appointment to get her eyebrows threaded by Noureen Wadhvania. The 28-year-old real estate agent has been trusting Wadhvania with her eyebrows for more than a ...