Podcasting was developed by small, niche, independent creators. While corporate podcast networks and celebrities have brought more attention to the industry, they've also endangered those indie ...

People usually listen to podcasts on one of the big audio streaming platforms. Spotify, iHeartRadio, and Apple Podcasts are all popular spots to house a podcast. But, one place people don’t often ...

Through advanced metrics from companies like Oxford Road, podcasting has the advantage of collecting more specific and ...

After the podcast world’s year from hell, many are looking to the New Year for a fresh start. But given how the rest of the media business is barely making it out of January, such hopes feel shaky.

Lauren is the founder of Tink Media and writes two podcast newsletters, Podcast the Newsletter and Podcast Marketing Magic. Her podcast discovery podcast is called Feed the Queue. Lauren has been ...

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes ...

For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...

Whether you’re drawn to the thematic storytelling of “This American Life,” the true crime chemistry of “Wine & Crime,” or the educational deep-dives of “Radiolab,” a podcast’s format defines its ...