In a perfect example of a 'less is more' approach, these British Airways billboards caught people's eyes for their simple yet striking appeal. Hopping on the logo ditching trend, the brand created 11 ...

A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

On Friday, a very strange green car sped past me as I crossed the Umgeni River. I was fascinated and needed a better view. Now isn’t that the ideal response to an ad? This road is notorious for speed ...

There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true. If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...