Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

Direct mail budgets are rising in 2026—but marketers are learning that logistics is the real ROI lever. Lob’s State of Direct ...

Merkle, a database marketing agency headquartered in Lanham, has acquired CFM Direct, a marketing agency specializing in direct marketing programs for financial services. “For nearly 20 years, CFM ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. Recently, a client hired us to bring more structure and momentum ...