The newest adults, affectionately known as Gen Z, are characterized as digital natives, having grown up immersed in a world with smartphones and tablets. Because they never knew life without a ...
In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z.
Members of Gen Z are often referred to as “digital natives.” They were born and raised in the internet era and have been engaging with computers, tablets, smartphones, and other connected devices from ...
Why are so many people frightened by what is happening with blockchain? What is going on here, with all this techno-mumbo-jumbo, words whose meaning we can’t understand? Plenty of energy and billions ...
Companies crave loyalty from ultra savvy digital native Gen Alpha, but earning it takes a uniquely engaging approach The trick just may lie in harnessing the interactivity of video games in ways not ...