“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Maheshwari, cross-device technology ...

Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. Last year, Tapad (recently acquired by Norwegian ...

At its Build developer conference in Seattle today, Microsoft showed off how developers can extend the company’s Graph API to turn just about any device into a productivity assistant. To illustrate ...

With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to expect on the day. Here, ExchangeWire speaks with Jakob Bak, CTO and co-founder, ...

Consolidation in advertising technology is a recurring trend in 2017, with more vendors either merging or partnering on specific capabilities to syphon some advantages away from the Google/Facebook ...