Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Alex Hutchinson is a National Magazine Award-winning journalist and Outside’s Sweat Science columnist, covering the latest research on endurance and outdoor sports. Here’s their four-stage framework ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

When you use the statistical analysis features in Excel, you are leveraging one of the most powerful tools available for data manipulation and interpretation. Excel is not just a spreadsheet ...

In 2021, the waves of the pandemic started to quickly unravel supply chains across the world. Manufacturing plants slowed or even closed, ports experienced unprecedented back-ups, and transportation ...

Mark Peter Davis is a New York City VC and member of the DFJ Gotham Ventures team. This post originally appeared on his blog, and it is republished here with permission. Tech-lite companies often rely ...

As we noted in “Shining a light into the dark: What pre-trade and post-trade data will MiFID II make public?”, MiFID II’s transparency regime appears to apply equity market transparency concepts to ...