You may have heard a little rumor about third-party cookies. Something along the lines of, "Although they’ve served the business world well, their days are numbered." Despite the news suggesting third ...

Abstract: As global privacy regulations such as GDPR, CCPA, and DMA continue to evolve, organizations face increasing challenges in balancing regulatory compliance, user trust, and operational ...

Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences. Now more than ever, businesses must focus on ...

The world runs on data, and businesses increasingly rely on it. However, traditional data sourcing methods often present challenges related to diversity, transparency, privacy, and cost. This article ...