Customer data management is a hot topic. According to the 2016 CMO Survey, spending on marketing analytics will increase 66% in three years. Customer acquisition, retention and segmentation are the ...

Explore the latest strategies in customer data management to enhance personalization and drive growth. Learn about CRM, DMP, CDP and BI tool benefits. Editor's Note: This article has been updated on ...

Customer data platforms help businesses deliver on customer expectations by bridging internal data silos. Some points to consider when exploring CDP options. Consumers have developed certain ...

Business intelligence company Domo Inc. receives daily queries from its customers’ analysts and executives. This ad hoc environment can be challenging for its engineers, since its does not allow a ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Small businesses run on databases. These repositories of organized information can store virtually every kind of data imaginable, and they can sort that information and deliver it to you with a click ...

The global Database Management System (DBMS) market stood at USD 80 billion in 2024 and is projected to reach USD 120 billion by 2033. This growth reflects a steady compound annual growth rate (CAGR) ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

The quality of the data in your customer database defines its usefulness and therefore its value – this is why you need to regularly undergo a data quality audit. A healthy contacts database is a ...

Vocalocity, the fastest-growing provider of VoIP for small business, today announced that it has partnered with eAgent, an online insurance agency and document management system, to provide enhanced ...