The future of customer data strategy is moving beyond traditional CDPs toward composable, AI-driven architectures with ...

Researchers have developed a new forecasting model that helps companies more accurately estimate how many customers are interested in a product -- even when key data is missing. The study introduces a ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

Salesforce has launched a tool that lets its customers connect other companies’ AI agents with their Salesforce data, an executive said on LinkedIn. The tool, known as a hosted Model Context Protocol ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

A unified IT foundation lets you experiment with new AI solutions faster, deploy them more easily, and scale successful applications across your business with unprecedented speed, creating the kind of ...