As marketing leaders, we’ve witnessed the digital revolution reshape advertising. Traditional agencies—once celebrated for their cultural influence—have been disrupted by the digital era. The rise of ...

Many of us have already had our lives impacted in some way by the rise of AI, including those of us working in creative fields. And if ChatGPT's new creative writing model lives up to the hype, even ...

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When I first started in marketing, my observation was that often, a breathtaking ad was the hallmark of a successful brand launch. But in my experience, nowadays, that’s changed—that ad, that hook, ...

The new Sora artificial intelligence (AI) program has obvious pitfalls, but experts highlighted the benefits of the new tech while acknowledging the need for greater safeguards and public education on ...

In fact, a close reading of John Clement’s wonderful book, Creative Model Construction in Scientists and Students: The role of imagery, analogy, and mental simulation, may allow some of us to finally ...