Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Google Ads launched four new tools to help improve first-party data use and better measure app performance – especially in the face of evolving privacy standards and complex user journeys. Driving the ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Consider this common scenario: On paper, your marketing performance looks strong. Cost per lead (CPL) is down, impressions are up and your ad platform shows conversions are rising. But then you talk ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Understanding how call tracking software operates is essential for marketers looking to close attribution gaps and optimise ...