The conversion ratio determines how much equity an investor can receive by exercising a convertible security. Here's how its used in investing and finance.

Enhancing a website to produce more sales, a higher ranking on the search engines or to achieve some other benefit for the site owner. See conversion rate. THIS DEFINITION IS FOR PERSONAL USE ONLY.

Opinions expressed by Entrepreneur contributors are their own. A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that ...

Conversion rates are a life and death matter for online businesses. When someone sees your checkout page, how likely are they to open up their credit card and actually buy something? Figuring out what ...

The percentage of visitors on a website that sign up for a service or make a purchase. See click-through rate and conversion rate optimization. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other ...