We have plumbed the depths of abstract words, but what about abstract ideas? Abstractions are a fact of professional life. The law is littered with them. Think of the legislative process, intellectual ...

Their findings help extend our thinking on the role of emotional appeals in advertising as they also introduce a new distinction in such appeals: “concrete versus abstract affect." The authors provide ...

A new review explores the different areas of the brain that process the meaning of concrete and abstract concepts. A new review explores the different areas of the brain that process the meaning of ...

A new review explores the different areas of the brain that process the meaning of concrete and abstract concepts. The article is published ahead of print in the Journal of Neurophysiology (JNP). The ...