Cracker Barrel is scrambling to fix its image and win back customers following scandals over frozen biscuits and microwaved meatloaf — but constant flip-flopping from management has thrown its ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

The new Cracker Barrel logo has managed to ignite an online controversy, the latest battleground of the culture war. What Is The Cracker Barrel Logo Controversy? Cracker Barrel has simplified its logo ...