India’s economy has continued to grow at around 6% during the financial crisis. Domestic and international companies looking to sell their products to the country’s increasingly affluent consumers ...
Marketers adore a good showdown. Mac versus PC. Burger King nudging the golden arches. And back in the spotlight once again, Pepsi versus Coke. Comparative advertising is the industry’s version of a ...
Comparative advertising is not governed by the Trade Mark Law but is primarily regulated by the Anti-Unfair Competition Law, which prohibits the making of false or misleading statements on matters ...
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