A major new industry-wide addressable advertising consortium, called Project OAR (Open Addressable Ready), has formed. It is led by smart TV manufacturer Vizio, along with eight TV-media companies.

New York, March 09, 2023 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Industrial And Commercial LED Lighting Global Market Report 2023 ...

Add Yahoo as a preferred source to see more of our stories on Google. Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new ...

These days, addressable LEDs are all the rage. A little chip paired with each LED receives signals and modulates the light output as needed. [John Peterson] was working on a project along these very ...

The global addressable TV sector is currently worth $56 billion and is forecast to grow by over 50% to $87 billion by 2027. A report by Ampere Analysis, in partnership with GroupM Nexus’s addressable ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

Commercial noise is all around us. Pressure on people’s attention has never been more intense, and the debate about the effectiveness of advertising is reaching new levels given that individuals can ...

There are some components which are used within our sphere so often as to become ubiquitous, referred to by their part number without the need for a hasty dig through a data sheet to remind oneself ...

New York, Sept. 22, 2022 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Industrial And Commercial LED Lighting Global Market Report 2022 ...