Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

Riedel Communications is expanding its Americas sales team by appointing Todd Gardner as channel manager, North America, and James Skupien and Ben Gabrielson as regional sales managers. Gardner brings ...

Dell has revealed it is making changes to the structure of its channel management team. The firm’s global channel chief, Denise Millard, is becoming chief partner officer, reporting to Bill Scannell.