A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

Many CRM systems are "live," though far fewer are raging successes. User adoption, lack of demonstrable ROI, and escalating maintenance and support costs plague those firms that have effectively ...

In the coming years, growing competition among customer relationship management (CRM) providers—including technology titans like Microsoft, Salesforce, and Zoho—will cause a fundamental shift in the ...

Discover the four types of CRM software available and learn how to choose the right one for your business needs. Explore key considerations and features to make an informed decision. All customer ...

Salesforce is the most popular customer relationship management (CRM) software in the world, and it just launched a free forever plan that offers basic sales and customer service functionality for ...

In 2025, CRMs go far beyond simple customer lists. Modern CRM platforms are AI-powered growth engines, integrating everything from sales automation to marketing tools and support. My team and I have ...

CRMs offer a lot of benefits, but you get the most out of them by matching the tool to the job. In this article, we lay out the benefits and point out some top contenders. CRM tools come with a lot of ...