In the face of an impending economic slowdown, making the right business decisions is more critical than ever. This article will explore how decision making using Big Data and data analytics can help ...

Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

Big data refers to large, diverse sets of information from multiple sources that can provide strategic information for ...

Opinions expressed by Entrepreneur contributors are their own. After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way.

Big data analytics tools have become indispensable, as they offer the insights necessary for organizations to make informed decisions, understand market trends and drive innovation. These platforms ...

Part 1 of CRN’s Big Data 100 takes a look at the vendors solution providers should know in the data analytics and business intelligence space. It’s no surprise that in diagrams and visual ...

Data analytics, business intelligence and data visualization software are critical components of the big data technology stack. They are the tools that everyone from everyday business users to ...