Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

You're not failing at behavior change because you're weak. You're navigating invisible reinforcement patterns. Here's how to shift the balance.

Starting and sticking with a healthy lifestyle is tough. It's a complex proposition with multiple dimensions. There are the challenges associated with behavior change and the difficulty of altering ...

As we navigate our 40s and beyond, we often find ourselves reflecting on our lives, relationships, and personal growth. One fascinating aspect of this journey is our ability to perceive and interpret ...

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...