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Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Meta's head of augmented reality (AR) software has recently announced his resignation, raising questions about the company's future in the AR space. This development comes at a crucial time for Meta, ...

Augmented reality (AR) technology allows digital images to be imposed over the real world. Chinese augmented reality glasses and software company Rokid this week announced it raised 500 million yuan ...

Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters) - Apple ...

NEW YORK (Reuters) - Meta's head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about the company's progress in ...

OKLAHOMA CITY--(BUSINESS WIRE)--Xironetic (chiro-net-ik), an early-stage healthcare technology company, today announced its IntraOpVSP™ augmented reality (AR) visualization software for complex ...

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NASA’s Jet Propulsion Laboratory is using a 3D visualization tool to design innovative space probes, including the Mars 2020 Perseverance Rover and its Ingenuity helicopter. The same tool can help ...

Apple filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office (USPTO) and its refusal to grant the company trademarks for its augmented reality tools. The company ...

Feb 26 (Reuters) - Apple AAPL.O has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality ...