Audio content is booming. Podcasts, audio ads, guided tours, voice notes, and branded sound experiences are now core parts of modern marketing strategies. Yet for all its growth, audio still faces one ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

TONE’s Audio-Activated QR technology™ utilizes sound to passively engage with audiences, products and services. It allows for never-before-seen levels of engagement, activation, and metrics. The ...

A startup called Lisnr wants to replace NFC and QR codes with a new technology that sends data over audio — a communication protocol it’s calling Smart Tone. The technology it’s invented can be used ...

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Consumers are more aware than ever of how their information is gathered and used. Thus, brands need a more transparent ...

A new startup called SonicNotify has developed a technology that will enable smartphone apps to receive data via high frequency sound inaudible to the human ear. Though limited, the signals would be ...