In 1897 Russian physiologist Ivan Pavlov proved that animals can be trained using associative learning. A new study finds ...

Listen to the first notes of an old, beloved song. Can you name that tune? If you can, congratulations — it’s a triumph of your associative memory, in which one piece of information (the first few ...

The ability to make the connection between an event and its consequences -- experts use the term associative learning -- is a crucial skill for adapting to the environment. It has a huge impact on our ...