Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Apple famously boasts the greatest attention to detail in consumer technology. Some say it’s been disappearing over the years, but if you look for it, you’ll find plenty of examples today. Take the ...

Apple rebrands ‘Search Ads’ to ‘Apple Ads’ It says it’s because they’re now available beyond just search results Apple might also be looking to extend its ads into other services Apple has rebranded ...

Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business. When Apple first launched ads in the App Store, they ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

Facebook ran full-page ads in The New York Times, The Washington Post and The Wall Street Journal Wednesday, taking aim at Apple privacy features coming soon to iOS 14. Facebook’s ads claim that the ...