Business analytics is the not-so-secret sauce that helps businesses be successful. Business analytics can be used by companies in any industry to transform data into insights that help them solve ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Data analytics is defined as the capability ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. For the next four years, big data analytics is expected to be ...

As technology continues to evolve, it promotes changes to business models and surprises those who are unprepared. Businesses change their strategies and the way they operate. New threats and ...

Stamps.com reports that businesses can lower shipping costs by utilizing data analytics to identify spending patterns and ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

When it comes to measuring key operational metrics such as power and performance of your silicon, in-chip monitors have been the longstanding cornerstone for providing such valuable measurements and ...

The deal brings ResiShares’ forecasting models and analytics tools into ATTOM’s national data platform, which covers most U.S. properties.

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...