“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at ...

Third-party cookies are here to stay on Chrome — but identifiers for iOS, Safari, and potentially Android are not. While this is a temporary relief for some, consumer behavior and privacy expectations ...

ID5, the identity provider for digital advertising, has published its 2025 State of Digital Identity Report, spotlighting the diverse approaches industry players are taking to evolve their ...

With the deprecation of third-party cookies and Apple’s new stipulations, which require publishers to obtain consent from users to track them through its Identifier for Advertisers (IDFA), we’re at a ...

The rapid rise of CTV has introduced new ways for consumers to interact with content and for advertisers to engage their audiences. However, these advancements have ushered in complexities in ...

In association with Index Exchange. On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can ...

LiveRamp, the data collaboration platform, and Yahoo today announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem. With this ...

Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers ...

Jason Barnes is the Chief Revenue Officer, APAC at PubMatic. In this piece, he shares his thoughts on striking the balance between performance and privacy in a post-cookie world. The third-party ...

Visible World has been granted a patent on bandwidth management for linear household addressable TV advertising applications. With this patent, the technology offered by Visible World enables any ...

The third-party cookie isn’t long for this world... in less than a year, Google Chrome will have phased them out. ID on mobile app isn’t faring much better. Few in the industry were surprised when, in ...