As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new importance as one of the key ...

This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

🛍️ Amazon Big Spring Sale: 100+ editor-approved deals worth buying right now 🛍️ By David Nield Updated Sep 10, 2022 6:45 PM EDT Add Popular Science (opens in a new tab) Adding us as a Preferred ...

To help further our knowledge, our team recently started coming together for bi-weekly “Incubator” sessions, where we work together to tackle large-scale problems in our Paid Media accounts. The great ...

If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it. Aside from ad copy updates to promote seasonal offers, and bid adjustments to stay ...