As a business enters a new market, it must cope with cultural and demographic differences in the way it handles marketing. Some businesses choose a standardization model, in which the business appeals ...

Adaptation to the unavoidable consequences of climate change has become a necessity globally. However, practitioners, policymakers and scientists encounter and report on many barriers that impede ...

If you're looking to increase sales without adding a completely new product and changing your production methods, adapting a new product to provide different benefits can help you expand your business ...