Example AdWords Scripts to detect anomalies in the performance of accounts. Script results for all AdWords accounts are aggregated in a dashboard. If you’re anything like me, one of your least ...

Whether you’re interested in learning to write your own scripts and/or you are regularly finding nifty code off of the AdWords Scripts Forum, knowing where to actually place these snippets of code is ...

AdWords Scripts are incredibly powerful tools for paid search, but since many of us don’t come from coding backgrounds they can also be intimidating. This is the first in a three-part series covering ...

AdWords Scripts are one of the most powerful ways to automate reporting and management of AdWords accounts but in most cases they require that the user is able to ...

This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound One of the first giant ...

If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it. Aside from ad copy updates to promote seasonal offers, and bid adjustments to stay ...

To help further our knowledge, our team recently started coming together for bi-weekly “Incubator” sessions, where we work together to tackle large-scale problems in our Paid Media accounts. The great ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

Google announced in the Google AdWords Help forums, a new series of workshops, this one aimed more at the advanced AdWords advertiser. It is called the AdWords Scripts Workshops 2015 and they are free ...